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High hopes for pot shop's name on Mile High? Not so fast.

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Native Roots' made a splashy April Fools' Day play: display and leaderboard ads plastered all over DenverPost.com, a press release, an interview with CBS4, a call to The Cannabist's Ricardo Baca, and a mock-up of a huge green marijuana leaf hanging below Bucky the Bronco on the side of Mile High Stadium. On a day when one [...]

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